There are few who expressed surprise at this development, the warning signs had been there for a good number years, and without the cushion of readily available cheap credit the business was horribly exposed.
Given the strong presence of its brand both on the high street and in the minds of shoppers, it should have been possible to reposition and revitalise the business. But despite the undoubted efforts of its management, Woolies failed to keep pace with change and did not cash in on the recent boom in the discount retail sector.
It will be interesting to see how the Barclay brothers fare in the coming year following their purchase of the name for their online retail venture; I certainly feel that the brand still has tremendous potential and look forward to seeing what they can do with it.
So while we may mourn the passing of a former high street favourite, we should learn from their experience, put in place our own survival strategies, and assess what opportunities the downturn presents to us.
For every measure we take to reduce costs we should make an equal effort in promoting our business, seeking new markets and most importantly forging stronger bonds with existing customersPresident Obama’s Chief of Staff, Rahm Emmanuel, said recently; “You never want a serious crisis to go to waste. And what I mean by that is an opportunity to do things you think you could not do before."
It is tempting in business when times are hard to become introspective and risk-averse, focussing only on cutting back, shutting down and keeping quiet. I have spoken to business people recently who seem to have accepted that their certain demise is just around the corner.
But this is completely the wrong strategy in a downturn; if ever there was a time to be positive and take action, it is now. Yes we should all be making our business more efficient and streamlined, as I have described recently in “Turn Your Business into a Lean Mean Recession Beating Machine ”, but our attitude when doing so should be that this is a good thing, it is making for a better business rather than preparing for the end.
For every measure we take to reduce costs we should make an equal effort in promoting our business, seeking new markets and most importantly forging stronger bonds with existing customers.
If a business becomes too negative this rubs off on clients and they feel that the relationship is not beneficial to them. A company which is positive towards its customers is attractive, if it appears to be innovative and presents fresh ideas, its customers will see the relationship as beneficial to them.
I strongly believe that companies which take the fight to the recession in 2009 will emerge as the winners; companies which cower and fail to innovate will at best stagnate and at worst go the way of the Woolies Mammoth.